Monday, June 22, 2009
Main Purpose
Monday, June 22, 2009
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It is to allow beer lovers to taste variety types of beer from various countries and even those that might be rare to find it in Sinagpore. it is also to create a small business hub for investors ans stakeholders to broaden their network through the use of the hub.
Tourism benefits received
By hosting a worldwide/ regional event, it can help to generate high tourism revenue and high employment rate. it will indirectly affect other Service, Food & Beverage, accommodation industries as well. locating it near Singapore's attraction is to make it convenient to the tourists so as to allow them to visit some of the famous attractions. business opportunities can also be found as it is the best time to showcase their expertise. As for Singapore owned breweries, they can use this opportunity to interact with various countries’ breweries. Therefore, enjoying festival can eventually turn into a small business hub for breweries to trade or sell their products, hence profits are generated.
Stakeholders
Each stakeholders involve in the event can make a great impact to the community. it will include the governement, consumers, local community, sponsors, shareholders,the staffs and volunteers.
Best practices
Beerfest Asia's venue can truely enhance the atmosphere of the entire environment, give the amount of fresh ait and right amount of space, attendees are able to have fun with the crowd together with the rock bands. whereas for the GABF, the beer competition is the world's famous competition that beer lovers would wan to look forward to.
Marketing Strategy
Product
Beerfest Asia
Their product is the different types of beer that each stakeholder specializes in. By differentiating through packaging, brand and how they advertise themselves to the customers. Some may normally found in Singapore or in their own country.
GABF
Main product is also beer, but they sold in a wide variety of beers, allowing customers to sample beers that are normally not available out of state.
Place
Beerfest Asia
it is purely an outdoor event near the Singapore Flyer, pitching a huge white tent to prevent direct sunlight and raining.Giving out a more enjoying and relaxing atmosphere without a restrain of space
GABF
It is in a convention centre,located in Denver,
Colorado. its spacious area might not allow the attendees and stakeholders to interact.
People
BeerFest Asia
it mostly attracts mostly working adults who come straight after their long and tired work and teenagers who are curious about beers.
GABF
they are mostly Americans who wanted to get the fling of enjoying the beers with the crowd.
Programming
Beerfest Asia
fantastic entertainment by world class badns and other fun filled activites on and off the stage. that would also include arm wrestling, tournaments, games and classic festival activites to keep attendees engaged.
GABF
beer competition has been the highlight of the whole festival. whereby breweries entered in comptetion with their own product and is also been judged by panel judges.tasting sessions can also allow the attendees to be involved.
Partnership
Beerfest Asia
event managers and stakeholders have work together as the price of their beers are being modified to a reasonable price.
GABF
there isn't any much interaction as the stakeholders and other sponsors do not have small industry business.
Promotions
Beerfest Asia
Every stakeholders used their own way of advertising their own products. for example, making use of walking sign boards, keeping price as low as possible to create brand loyalty.
GABF
compared to Beerfest Asia, there is no promotion during the last few days. but they use hugh sogn boards, shouting across to attract and retain attendees.
Price
Beerfest Asia
To make it convienent for the attendees, tickets are sold in 5 different categories,bulk ticket sales,at-the-door,concession,early bird,group bookings
and 4 different category for concert day,VH hospitality,VH at-the-door,VH early bird,VH bulk ticket sales.
GABF
compared to the Beerfest Asia, it is being categorized into 3 different sectors,group rates,all session 4-packs,individual session tickets.
Packaging and Distribution
Beerfest Asia
the distribution network for selling ticket is wide enough to reach to different types of customers, through the use of bytes ticketing.this is to lessen the miscommunication of the sellers and buyers.
GABF
though the festival has not started but the hot line for ticket order had already started. they also limit the amount tickets purchase by each purchaser. to ensure that the people would not miss the chance of getting the tickets.
Beerfest Asia
Their product is the different types of beer that each stakeholder specializes in. By differentiating through packaging, brand and how they advertise themselves to the customers. Some may normally found in Singapore or in their own country.
GABF
Main product is also beer, but they sold in a wide variety of beers, allowing customers to sample beers that are normally not available out of state.
Place
Beerfest Asia
it is purely an outdoor event near the Singapore Flyer, pitching a huge white tent to prevent direct sunlight and raining.Giving out a more enjoying and relaxing atmosphere without a restrain of space
GABF
It is in a convention centre,located in Denver,
Colorado. its spacious area might not allow the attendees and stakeholders to interact.People
BeerFest Asia
it mostly attracts mostly working adults who come straight after their long and tired work and teenagers who are curious about beers.
GABF
they are mostly Americans who wanted to get the fling of enjoying the beers with the crowd.
Programming
Beerfest Asia
fantastic entertainment by world class badns and other fun filled activites on and off the stage. that would also include arm wrestling, tournaments, games and classic festival activites to keep attendees engaged.
GABF
beer competition has been the highlight of the whole festival. whereby breweries entered in comptetion with their own product and is also been judged by panel judges.tasting sessions can also allow the attendees to be involved.
Partnership
Beerfest Asia
event managers and stakeholders have work together as the price of their beers are being modified to a reasonable price.
GABF
there isn't any much interaction as the stakeholders and other sponsors do not have small industry business.
Promotions
Beerfest Asia
Every stakeholders used their own way of advertising their own products. for example, making use of walking sign boards, keeping price as low as possible to create brand loyalty.
GABF
compared to Beerfest Asia, there is no promotion during the last few days. but they use hugh sogn boards, shouting across to attract and retain attendees.
Price
Beerfest Asia
To make it convienent for the attendees, tickets are sold in 5 different categories,bulk ticket sales,at-the-door,concession,early bird,group bookings
and 4 different category for concert day,VH hospitality,VH at-the-door,VH early bird,VH bulk ticket sales.
GABF
compared to the Beerfest Asia, it is being categorized into 3 different sectors,group rates,all session 4-packs,individual session tickets.
Packaging and Distribution
Beerfest Asia
the distribution network for selling ticket is wide enough to reach to different types of customers, through the use of bytes ticketing.this is to lessen the miscommunication of the sellers and buyers.
GABF
though the festival has not started but the hot line for ticket order had already started. they also limit the amount tickets purchase by each purchaser. to ensure that the people would not miss the chance of getting the tickets.
Great American Beer Festival.
It is the American brewing industry’s top public tasting opportunity and competition. It will also allow the attendees to tour round America brewing landscape as there are more than 1,800 different beers from more than 400 of the nation’s finest breweries. It is also the largest number and the widest variety of hand-crafted products in the beer in
d
ustry.
Introduction
Beer Festival Asia
It is held from 29 April to 3 May. it is a festival whereby all the beer lovers would gather togteher and be spoilt for the varieties types of beer coming from all over the world whether it is independent craft beers, experimental brews or just good old established beer varieties.
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